Add a course tagline #
A course tagline is a short, catchy phrase that summarizes the main benefit or focus of the course. It is typically one or two sentences and should be prominently displayed on the course landing page or homepage.
A well-written tagline can help to capture the interest of potential learners and make the course offering clear. It should be engaging and accurately reflect the content of the course. It is important to remember that first impressions count, so a clear and compelling tagline can give you the best chance of attracting learners and increasing conversions.
It’s a good practice to include a tagline on your online course as it can be a useful tool to help potential learners understand the value and focus of the course quickly, and it can make them more likely to enroll in the course. See an example of course with tagline in UCreds.
Tagline Dos and Don’ts #
When creating a course tagline, there are certain dos and don’ts to keep in mind to make it effective: Dos:- Use active tense, such as “Learn how to take stunning photos with your smartphone”
- Keep it simple and pointed, such as “Master the art of photography”
- Showcase the benefits, such as “Transform your photos from average to professional”
- Address needs and offers solutions, such as “Unlock the full potential of your smartphone camera”
- Use a quote, such as “A picture is worth a thousand words”
- Don’t describe your goals and ambitions as a teacher or instructor, as this is not relevant to the course and will not capture the interest of potential learners
- Don’t use overly technical or jargon-heavy language, as it can make the tagline hard to understand for some students
- Don’t use overly long sentences or phrases, as it can make the tagline less memorable and effective
