Dr. Zulisman Maksom: Pioneering Experiential Design and Academic Excellence.

Dr. Zulisman Maksom is a distinguished figure in the field of experiential design and academia, renowned for his expertise in Activity Centered Design, UX/UI, Instructional Design, and graphic design. Born with a passion for visual creativity, he embarked on a journey to cultivate and hone his talents, ultimately becoming a trailblazer in the industry.

Dr. Zulisman began his academic journey by earning a Bachelor of Arts (Hons) in Computer Graphic Design from Wanganui School of Design in New Zealand. This foundational education laid the groundwork for his future endeavors in the realm of design and creativity.

Seeking to deepen his understanding and expand his horizons, Dr. Zulisman pursued a Masters of Art Design and Manufacture at De Montfort University in the United Kingdom. Here, he delved into the intricacies of design and manufacture, gaining valuable insights that would shape his future contributions to the field.

Undeterred by geographical boundaries, Dr. Zulisman Maksom's thirst for knowledge and desire to excel led him to Swinburne University of Technology in Melbourne, Australia, where he earned his Doctor of Design degree. This doctoral pursuit was a testament to his dedication and determination to push the boundaries of design, further solidifying his expertise in the field.

With over two decades of industry experience as an academician, Dr. Zulisman has made substantial contributions to the field of design. His expertise encompasses a diverse range of design disciplines, including Activity Centered Design, UX/UI design, Instructional Design, and graphic design. His holistic understanding of design principles and methodologies has made a significant impact on the way we perceive and interact with various mediums.

As a multifaceted practitioner, Dr. Zulisman excels in merging theoretical knowledge with practical applications. He seamlessly integrates academic rigor into real-world design projects, instilling a passion for creativity and problem-solving in his students. Dr. Zulisman's approach is characterized by a commitment to excellence, a focus on innovation, and a keen understanding of the evolving design landscape.

Throughout his illustrious career, Dr. Zulisman Maksom has continually sought to push the boundaries of design, advocating for user-centric and experience-driven approaches. His legacy as a visionary in the design industry continues to inspire and shape the next generation of designers, leaving an indelible mark on the ever-evolving world of experiential design.

email: murzidah@utem.edu.my

Hello students,

My name is Dr. Murzidah binti Ahmad Murad and I will be your lecturer for this course. I am an academics from Faculty of Technology Management and Technopreneurship. I am looking forward to a terrific semester with you.

Warm regards,

Dr. Murzidah

Hi everyone, I'm Dr. Nusaibah Mansor your instructor for this course.

Associate Professor Ts. Dr. Haslinda Binti Musa is a distinguished academician, researcher, and technopreneur with over two decades of experience in engineering, operations management, and technology-driven entrepreneurship. She earned her Bachelor’s degree in Civil Engineering from the University of Malaya (2000), followed by a Master of Science (by Research) in Applied Science from Universiti Teknologi MARA (2003), specializing in GPS and Remote Sensing. She later completed her Ph.D. in Operations Management at the University of Leeds, United Kingdom, in 2011.

Dr. Haslinda is currently the CEO and founder of ERADA Solutions Sdn. Bhd., a spin-off company under Universiti Teknikal Malaysia Melaka (UTeM). At ERADA, she leads strategic planning and innovation in EduTourism by translating academic research into marketable products and impactful programs. Notable commercialization outputs under her leadership include the Electric Beca (eBECA) and the Electric Boat (ePenambang), both of which exemplify her commitment to sustainable mobility and community-based innovation.

Throughout her career, Dr. Haslinda has demonstrated academic excellence through numerous national and international research grants, peer-reviewed journal publications, and active participation in conferences and collaborative research initiatives. Her research interests include Operations Management, SME performance, innovation diffusion, and technology adoption. She is also a reviewer for various academic journals and frequently serves as an external examiner for postgraduate theses and doctoral defenses.

A certified Professional Technologist (Ts.) and passionate educator, Dr. Haslinda is committed to advancing knowledge through practical, technology-enhanced teaching, and industry-academia collaboration. She is actively involved in nurturing future-ready talent through platforms like UCreds and in expanding access to experiential learning via digital and micro-credential programs.

My field of interest is quality management, operations management, new product development and commercialization feasibility.

For the past 15 consecutive years I have been collaborating and involved in a number of international research projects from the academic community and industrial sector in different countries including the United States, Canada, Australia, New Zealand, United Kingdom, Japan, Singapore, South Korea, Malaysia, India, Indonesia, China and UAE. I have also been working as a visiting professor and research fellow at University of Wollongong (Australia); National University of Singapore (Singapore); Meiji University (Japan); Massey University (New Zealand); University of Pune (India); Universiti Teknologi Malaysia (Malaysia) ; University of Derby (United Kingdom) and more recently Simon Fraser University British Colombia (Canada).